We chose to collaborate with Susie for many meaningful reasons. As a long-time supporter and genuine fan of Tofino Towel, she has consistently championed our brand—both by purchasing our products and sharing them with her community.

Susie naturally embodies our motto, "Live Outside, Love Inside." Her lifestyle is a true reflection of our brand’s spirit—one day she's surfing the waves in Tofino from her iconic Airstream, the next she's refreshing her home decor, or covering the latest trends in fashion and design. Just as we thoughtfully curate each of our collections, Susie thoughtfully curates every aspect of her life.

SUZIE WALL

From backstage at Paris Fashion Week and The Met Gala to the red carpet of the Grammy Awards, Susie Wall has been on the front lines of fashion as a Canadian TV style personality, collab designer and brand spokesperson for more than two decades.

Susie's inimitable authenticity also reaches far beyond her life in the public eye. Whether she’s designing a cozy ski cabin interior, surfing out her 22-ft Airstream in Tofino or hiking the Topa mountain range in her favourite town of Ojai, California – Susie brings along her trademark style of laidback, livable luxury to every project she tackles.

Her Susie Q’s style segment on Global’s #1-rated The Morning Show is a national fan favourite, where she helps viewers across Canada tackle their wardrobe dilemmas with accessible self-styling solutions.

Susie lives between Vancouver, Whistler and Vancouver Island’s Shawnigan Lake.

THE COLLECTION